The 2017 Mercedes-Benz E-class may be amazing, but it is not a self-driving car. Not even close. But their early ads say it is, in exactly that language. This is how people get killed, and now Consumer Reports is rightfully calling on the FTC to investigate what they call a “misleading” campaign.
Consumer Reports specifically called out a Mercedes TV ad called “The Future,” in which a narrator’s voice-over says, “Is the world truly ready for a vehicle that can drive itself? An autonomous-thinking automobile that protects those inside and outside. Ready or not, the future is here.”
Stuttgart, we have problem.
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Alex Roy is an Editor-at-Large for The Drive, author of The Driver, and set the 2007 Transcontinental “Cannonball Run” Record in 31 hours & 4 minutes. You may follow him on Facebook, Twitter and Instagram.